There are Hundreds of thousands of affiliate programs out there that you can choose
from and all of them are claiming to be the best. Some of them will give you the
impression that all you have to do is implement their banners and links and wait for
the money to start rolling in. This CAN be the case at times, but this scenario usually
only applies to very large sites that have massive web traffic already. For most of us,
being a successful affiliate requires a little more work than that!
When you are selling your wares through a website, you will be needing as much help
as you can get and that is why affiliation is such a good deal. It gives you and like
companies the chance to market your wares in more than one spot. As the marketing
affiliate, it is your job to get you and other companies together to do it. Most
affiliates use their own sites and combine marketing strategies with others. Your
website is likely not geared toward one thing in particular so affiliate’s who come in
will gain a lot more from your services.
As the variety of goods and online services offered over the Internet has grown at an
incredible rate over the last few years, and in response, so has the competition. Web
site visitors need to have a very good reason for clicking on a link or banner. In most
affiliate programs, you are offered a wide variety of banners that you can place on
your site; all of them will be effective in getting attention from your target audience.
If you can gather a click through rate of at least 2%, then you are doing very well. It
has been my experience, that highly colorful and picture filled banners do not
perform as successfully as their simpler counterparts. The main reason for this is the
time it takes to download it. If a banner is the last thing to load on your page and the
banner ad is excessively byte "heavy", by the time it has loaded your visitor may
already have scrolled down the page already and miss it entirely.
Heavy banner ads can also slow down the loading of your pages, or even some of the
critical elements of your page and you can lose your visitors altogether. This is why A
graphically rich banner can also confuse the actual message because the artwork and
marketing blurb can be imbalanced. For these reasons, I would recommend that
banners you implement be no more that 15kb wherever you possibly can.
Banners that have a lot of animation in them, such as rapid flashing, are also
something to consider very carefully before setting them up. While these do achieve
high click rates, they are also highly annoying to the average visitor. If you do decide
to implement this form of banner advertising, you have to use it very sparingly.
Whenever you begin selecting any form of advertising that requires graphics you
should try and keep the theme of your site in mind. In general, while graphical ads
are meant to stand out and catch a visitor’s eye, it shouldn't be to the point that
everything else on the page is ignored. Whenever you can, you have to make sure that
all banner ads or advertising that you use uses a link that opens in a new window.
That way, if a visitor does choose to visit one of your advertisers it is easy for them to
return to your page and review what they actually came to your site for.
A lot of companies are now offering their affiliates the options of using pop up and
pop under ads. However, the fact is they annoy most visitors and are usually closed
before they even have a chance to load by automatic program blockers. It is for this
reason that you should use pop-unders instead and preferably those that only display
once per visit. I will talk more about pop-unders in a later section.
Successful affiliate marketing requires patience.
If you are sure that your web site can get a lot of traffic and generate fantastic sales
for a certain company, you have to contact them to negotiate a tailored arrangement.
If they aren't too enthusiastic to begin with, be patient because companies are
approached every day by affiliates wanting to cut a "better deal".
The reality of it is that many affiliates cannot deliver what they promise, and the
companies are extremely aware of this. For you as a potential affiliate marketer, you
need to implement their links and banners, go the extra mile with ad articles and
other unique strategies, generate some sales and then approach them again better
prepared. You'll probably find that they'll have a change of heart. Finding good
affiliates is very difficult and if you are performing for these companies they will keep
you.
Most forms of advertising take some time to kick into gear. Putting a link up for a
couple of days and then pulling it down because it is not generating any interest may
not be a reflection on the product, but just in the way that it is being presented to
your web site visitors. You know how fickle they can be.
If you have run successful campaigns before, try to remember the elements that made
it a success and implement them again. Of course, you need to remember that what
works for one product may not necessarily for another, but it's worth a try. Again, if
you are having problems with promotion, contact the company. They will more than
likely have thousands of affiliates and will know what strategies are working. A good
advertiser may even go to the trouble of reviewing your site and provide you with
some tips and hints based on their observations.
This report is made available by Christopher Bankole
https://digitalproductsstore.selz.com
http://chrisban.savingshighway.com
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