Search Engine Basics

Search engines are computer programs that are used to explore the internet in search
of web pages. They do this by using "spiders," "crawlers," or "robots" which are used to
search for the most up to date information on any given search request. This may
seem like an odd place to introduce you to the search engines, but I can assure that
this section is well placed. Giving you the basics here will help you to understand
what I am saying in the later sections. Anyways….back to the basics and explanation
of search engine spiders.
These spiders (like those that are used by Google) are able to follow the links present
on web pages that are located by specific keywords. When spiders are searching for a
new webpage, they copy all or parts of the text present on the page into their search
engine database. Other spiders revisit these pages on a regular basis so that they can
register changes or dead links. The wait time varies greatly from search engine to
search engine. It is for this reason that your website should stay current.
The search engine will have hundreds of millions of web pages in its database. In
order to deliver relevant results, the search engine companies have developed special
ranking algorithms that calculate the order of search requirement results. The
keyword or keyword phrase the visitor enters into the search form of the search
engine will determine which web sites get picked up by the query. The pages the
search engine find most relevant will be listed first. This will determine where you
will be listed upon search requests.
For instance, if you are searching for "Beethoven," and the search engine finds a main
headline on that page containing the phrase "Ludwig von Beethoven," it will assume
that this page is fairly relevant to your needs. If, on the other hand, it finds the
phrase only once, and it is buried in a long text, it will ignore it because it will
assume that this is not important. That is why so many websites use special keywords
more than once in a particular article or webpage, because that is how the spiders
pick them up and place them higher in the results of a search.
What does this mean to you as a business person? Well…..this means that in order for
you to even consider affiliation; you must first have a website. If you want your
website to get attention, you have to appeal to search engines first. Many potential
affiliates will not want to associate with just anyone prefer a site that gets traffic.
Knowing about search engines and how to appeal to them will get you this traffic. I
will offer more on traffic in another section later. Right now I would like to get you
started with website affiliation because that is what this book is about and I have
already given the basics about marketing in general.


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