The best way to try to explain this to you is to give you some of my personal
experiences when looking for an affiliation program.
“When I first started searching for and implementing affiliations with various
companies; it was one of the largest parts of time wasted during my day when it
came to managing my website. I spent a disgusting amount of hours searching for
suitable affiliate programs, implementing the links and then keeping track of what
they did”.
If you are hoping that marketing a website affiliation is going to get you rich
quickly, forget about it. You will have to spend a lot of time in your project if you
want to make it work for you. Then again, all money making ventures do, just ask
Donald Trump.
“Of course, the income that was generated from each program was actually pretty
low at that time because at that time the number of visitors to my site was not high
either. With this in mind, it was not particularly uncommon for companies to
disappear on me without warning me about it and since most affiliate programs only
pay out at around the $25 mark, I would lose a lot of revenue in the end.
The other part of affiliation that I was not happy with was the idea of another
companies banner’s being plastered all over my site, if you place too many of them
on any given page it only serves to confuse and irritate your visitors. think about it;
how do you like it when you visit a site. Any more than one animated element on a
web page can be very distracting which leaves you with nothing gained at all, and
many affiliate programs insist upon this type of bargain when signing on. By now, you
must realize that I learned a lot just by trial and error.
Affiliate tracking can also a problem. After you have successfully applied to become
an affiliate for a company, they will usually supply you with some personalized code
or link. It is very important that this code is implemented correctly into your page;
because otherwise you may be sending the company visitors without being
reimbursed. Most snippets of code contain a unique user id; which is used by the
company to distinguish which site sent traffic. Even if you do implement this code in
the right way, it has been my experience on occasion for it not to function
correctly”.
Having heard of my experiences, you can see why I would not really recommend that
you hunt around and sign up without much research and thought first when finding a
good affiliate program. Your time is too valuable and could be better spent creating
content and updating your site. But there are some excellent individual companies
offering affiliate programs out there.
What I have discovered to be very successful is to take advantage of companies like
Offers Quest or Google for text link advertising. Text links are a great resource as
they are bandwidth friendly, and when they are implemented properly add valuable
content to your site which can also assist in search engine rankings.
When it comes to website affiliation, you will also need to know how to conduct a
market study because this is how you will find your target audience. Without a
targeted audience, your marketing campaign will not be effective. Below I have
begun to give you an outline of what you should include in your market study. It is
best to write it down; especially if you are hoping to entice someone else into
investing in your marketing venture. That and it is a good way to keep track of your
objective and provides a good guideline of what needs to be done.
Brought to you by Christopher Bankole
https://digitalproductsstore.selz.com
http://chrisban.savingshighway.com
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