Beginners Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a  number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

This free report is brought to you by Christopher Bankole
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What’s with MLM home based business?

Considering an MLM home based business?

If so, it could be a very lucrative home based business option for you. But you should also know exactly whether or not what you are getting into is truly an MLM home based business or something else.  It may be a scam waiting to pounce on you.

Plus, you need to weigh out the positives and negatives of an MLM home based business before you decide that if it is the right business for you.

Making sure you are actually getting involved in a legitimate MLM home based business is important to save yourself some difficulties later on.

An MLM home based business involves the direct selling of products or services through the recommendations or endorsements of independent representatives.

If you are the representative, you receive a commission on any sales that came from your endorsements.

Understand that most products sold through an MLM home-based business are not necessarily advertised through mainstream media or in stores.

The confusing part of determining if your MLM home based business is genuine can be quite difficult because of there are a number of pyramid schemes out there that are dangerously similar to a legitimate MLM home based business concepts.
Remember, a pyramid scheme is illegal, and getting involved in one can cause you more trouble than you can possibly imagine.

You will need to do your research into the MLM home based business that you are considering so that you are sure that the kind of MLM home based business you are going to run is valid and legal.

Usually if your investment is proportioned to the product or service you are selling, your MLM home based business is valid.

There are a number of advantages to having an MLM home based business.

First of all, you will be working from home where you can virtually set your own hours, which is probably why you are considering an MLM home based business in the first place.

Also, you will not have to manufacture any products, because you are usually selling things that are already made. The MLM home based business will usually come with a pre-determined marketing plan.

Many people suffer through the process of determining the most effective methods for marketing their products, but with an MLM home based business, you are relieved of that stress.
The disadvantage of having your own MLM home based business, though, depends on your personality.

If you have good leadership skills and is a self-starter, then an MLM home based business will pose a little hardship to you.

However, if recruiting and selling gives you hives, then starting and maintaining an MLM home based business may be more of a challenge, since your success depends on your ability to create a downline of recruits.

But then, having your own MLM home based business means that you can live out your dream of being your own boss and having flexibility in your work schedule.

You do not need any prior experience, and you can rely on your personality to recruit and maintain your downline.  You only have to hard working and consistent in getting downlines.

Do your research to make sure your MLM home based business is a legal business. This way, you can truly enjoy the freedom and the profits that the MLM home based business offers.

This free report is brought to you by Christopher Bankole

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Sitemap Creator

An important tip to remember every now and then is that people visit the site checking out for some information.  These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then.

The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing.  This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard.

Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site:

· The site map should be the simplest page on the web site.
· Keep the name "Site Map" so those visitors won't be having a hard time looking for it.
· Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information.
· If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it.
· Putting a sentence describing the page contents below the link for that page on a site map is always good.
· It should not be the primary navigation on the web site it should complement it.
· It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen.
· Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time.

In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if there’s a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links.

Two important questions:
1. Will the website appear as it was planned even for robots?
2. Are the pages exact and effectively designed?
Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creator’s ideas.

There are 5 important tips in making a good site map:

Good Site Must-Have 1
The logo should be linked to the website homepage.

Good Site Must-Have 2
The Site map must be place either on top or on the upper left, under the header.  Unless everything’s in order already and sure about the design, never try to alter or make changes for a while.

Good Site Must-Have 3
There must be a congenial way to go around searching the web site.  Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages.  However, the case is different if it is a navigation system for a homepage.  This could differ in homepages.

Good Site Must-Have 4
Additionally, the logo of the homepage should be linked with a “HOME”  or any equivalent sign for easy work around or navigation.  There should also be a “contact us,” “about our site,” pages to be visited.

Good Site Must-Have 5
The golden rule for a good site map is that the number of a visitor’s clicks should be leading him every step of the way and not jumping to other pages.  It is required that the move should be as easy, reliable and above all, very user-friendly.

This piece of information is brought to you by Christopher Bankole
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Using RSS fields in communication

RSS is fast replacing email marketing and newsletters. You would not want to be left behind would you? Your competitor will surely overtake you and speed right up. RSS is mostly called Really Simple Syndication, although some give other meaning to the acronym. It is a process by which you could place a feed on websites that can read RSS from your directory.

Information distribution has been made simply by RSS. Simply put, with RSS, you can place your headline to other website for more people to see it. In marketing, it is a known concept that the more people you reaches to, the more likely that your product will sell.

RSS is an XML-based application. XML is similar in a way to HTML, which we all know is the most common website creator application. From a directory, it would feed the headlines into website that has an RSS reader. Creating an RSS feed would definitely boost up your sales. How can you make an RSS feed? Just follow these simple steps:

Create a file for your feed.
Using a certain format, you’d have to create the XML version of your feed. It should include the title or the headline, the body’s short description, and the link where it can be read. There are a lot of different RSS web channel editor you can use for this. Some programs just require you to write news and articles down on a notepad and when placed on the editor, it will show up with the necessary formatting ready for upload. It would be advisable to make at least ten articles for your feed.

Save and Upload the file.
After creating your file, save your work as an XML, RSS, or an RDF file. Then you are now ready to upload it. Upload the file using your FTP program and place it on your web server. This process now makes the file readable by RSS news aggregators.

Validate the file.
Make your RSS program error-free. RSS is programming, so errors could lie unseen. Again, there are different programs that can assist you for this process. You would just need to place the saved and uploaded RSS file for the program to test it against wrong and missed code and tags. It is essential for you to check your work of course. This way, you’re sure that what you have is readable and usable.

Create a directory.
Now that you have created the file, saved it, and made sure it works, you are ready to let other see it. The main purpose of an RSS feed is to broadcast it to all RSS enabled sites. So go ahead and look for a directory where you can place your feed. Some may require fees for uploading a directory. Some offer it for free. Scout around and round up all the free sites you can have and place it there. If you have some marketing budget, you might want to subscribe to sites that charge a minimal amount. Don’t forget to place an icon of your RSS feed on your website, too for those people who visits you directly.

Update regularly.
With RSS, you know that the feed changes automatically every time you change the main file. Don’t let your RSS feed sit there for a month without modifying it. Maintain it. Add new articles. The more exciting your topic is, the more people will check your feeds and visit your website.

Creating an RSS feed for Internet marketing is made very simple now a days. Even people who are not computer savvy can create RSS feeds, based on the steps provided above. The applications that were created for RSS creation are the ones that make it easy for everyday computer users to make an RSS feed. All you need is familiarization with the process.

Start now creating RSS feeds. Give your competitor something fierce to duel with. Needless to say, RSS feeds give your website more traffic than usual web hosting. And web traffic means more people seeing your products that could be interested in buying them. Add strength to your marketing strategy. Make RSS feeds and be ready to sell.


Brought to you by Christopher Bankole
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Maximum Website Promotion through PPC Bid Management

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process.  The key is to use the necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

• Web based (services by monthly subscription) or,
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.  

Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.  

This free report is brought to you by Christopher Bankole
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Building opt in list and affiliate marketing - effective internet marketing plan

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site's target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site's newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer's opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer's site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.

This report is made available by Christopher Bankole
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Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.


Companies engaging in business blogging have a definite edge over its competitors.  Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.


For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.


Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.


The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.


For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.


If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.


If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
? avoid outright marketing blog or you will shy away your readers;
? make content updated, relevant and fresh;
? reinforce the company’s core values; and,
? encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.


Once you have done all these things, you can now ultimately enjoy the benefits of business blogging

Your Sincerely,
Christopher Bankole
https://digitalproductsstore.selz.com
http://olubetter.movie4fun.a.clickbetter.com/?pid=849676548
.

 

MLM genealogy leads; why and why not?

Working MLM genealogy leads can be an effective method of building your network marketing business. This is because one of the biggest hurdles that you face in recruiting has already been overcome for you; getting the prospect to buy into network marketing as a legitimate business model. All because of your MLM genealogy leads.

However, it is common knowledge that MLM genealogy leads is far from perfect. The person you call on a genealogy list may be very happy with their current opportunity and not open to looking at anything.

They could be a wholesale customer or not working the business. They could be inactive and may even be out of the industry altogether.

One of the biggest threats to working MLM genealogy leads is the Do-Not-Call Registry. Recently, the number of phone numbers registered under Do-Not-Call Registry surpassed 100 million. That number is significant, because the Registry has only been in operation for over two years.

Apparently, these people are getting wiser into the kind of marketing being offered everyday. Some of the opinions based on generalizations and experience may be.

One study run over 100,000 MLM genealogy leads through the DNC scrubbing process. It was found out that approximately one-third of the people on the list were on the Do-Not-Call Registry.
In the North Eastern states, that number even reached up to over 50%.

If you are planning to call MLM genealogy leads, protect yourself by having your list scrubbed against the Do-Not-Call Registry. Many companies are already providing this service. Just make sure that you are dealing with a reputable one.

Even with these downsides, there are still plenty of reasons to work MLM genealogy leads. They are very inexpensive when compared to most MLM lead sources. If you happen to land a big player, it can be the best thing that could ever happen to your business.

It can be noted that MLM leads are the lifeblood of many network marketers.

Over the years, MLM leads have become a key component of building a downline. As the demand for MLM leads has grown, the quality of MLM Leads has suffered.

Many lead capture pages are designed to get anyone to fill out the form. Some list brokers have sold their MLM leads several times, causing the people who filled out a form inquiring about a business opportunity to get bombarded with phone solicitations.

Some of these people who are on MLM leads put down false information, register with the Do Not Call Directory, and will say they never filled out a form. This is done just so they will be left alone. But in reality, they still are interested in a business opportunity. They just want it at their own time and when they are ready for it.

There are many ways to grow your business. Working MLM genealogy leads is one of the major methods for this. There are also many types of leads, as well as a plethora of leads companies.

No lead list is perfect. There are drawbacks and benefits to each one. Put yourself in charge of your leads. Know whom you are buying them from; see if they are really MLM genealogy leads, the conversion rate, and if they are DNC scrubbed. This will definitely minimize any future headaches.

Being smart about your genealogy leads. They are a good business move.

This piece of information is made available by Christopher Bankole

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Sitemaps 101 – Benefits of and Tips on Designing a Sitemap

Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.

How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.

What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.

What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.

What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears.  As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.

As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.

What are the benefits of having a sitemap for my website?

1. No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.

2. Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.

3. Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.

4. Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.

How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.

The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.

Some tips in setting up your sitemap

1. Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.

2. Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.

3. Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.

4. Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).

5. Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.

6. Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.

Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.


This free report is brought to you by Christopher Bankole
https://digitalproductsstore.selz.com
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All you need to know about RSS

What does RSS mean?

RSS may mean three different things. The original RSS (RDF Site Summary RSS 0.9) was developed by Dan Libby for Netscape. After a couple of months, they produced a simpler and easier-to-use version called Rich Site Summary or RSS 0.91. But they later lost interest, leaving it without an owner. As more and more users were using RSS, Winer made an adapted version of RSS 0.91 for Userland, claiming it as his own. Later in 2005, Microsoft developed Really Simple Syndication in relation to its Simple Sharing Extensions.

What is RSS?

RSS is a XML file format for syndicating content and news in the web. It is usually used by websites that constantly need to update their content regularly such as news websites (CNN, BBC and Reuters) and weblogs. Since it essentially gives one’s webpage more traffic, it is now more widely used in marketing, web publications and virus reports. Today, large and small websites alike are usually RSS-enabled.

For example, you’re an avid fan of baseball and you want to share something recent about one of the players. Other than content, you can also attach multimedia files, like videos or pictures. By using RSS feeds, other Internet users subscribed to RSS-enabled sites can read your “headline” for free. They can also track for changes and updates using news aggregators, which will be discussed later on.

How does RSS work?

To be able to use RSS, you first have to download a software (content management system), by which XML format can be read. The title and, excerpt of the article, and a link to the full article are shown. Other than just text, you can also insert multimedia files in RSS feeds like pictures, videos, mp3s and others. Broadcatching, picturecasting, photocasting, and podcasting are some features you can incorporate into your feed, but will not be discussed in this article.

For users to access a RSS feed, they need to use an aggregator or a feed reader. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone program or a web browser extension, depending on your operating system. Search engines for web content broadcasted over RSS feed are also available such as Plazoo and Feedster.

How can I make an RSS feed?

It is definitely easier to make an RSS feed if you know HTML. If not, you could sign up for a blog (there are hundreds out there), some of which automatically creates RSS. If you’re using a personal webpage building system, you need to understand more about RSS. Making an RSS feed from scratch is relatively easy.

A RSS feed should always contain an “item”, whichever version of RSS you might use. If you wrote about a recent event in your city or a book review, the contents of this article can form an item. An item is essentially composed of three things: a title, its description, and link (where they can find your webpage). In choosing a title and description, use something that will describe the web content best. Although it will be easier for you, it doesn’t follow that the title tag of your webpage and the item title are the same.

An item will look like HTML tags. First, you need to put an opening channel tag that defines it as an XML file. Then, label the tag as an item by putting <item> after the channel tag. After this, you can now insert the three essentials of your item: <title>, <description>, and <link>. Just like HTML, we need to close the tag by writing </channel> and </rss> at the bottom.

An RSS feed that contains multiple tags looks like this:

<?xml version="1.0"?>
<rss version="2.0">

<channel>

<item>
<title>Anne Rice’s Belinda: A Book Review</title>
<description> If you haven’t read any Anne Rice books yet, you will be greeted with shocking romantic relationships forming between unlikely characters… </description>
<link> http://allaboutbookreviews.com/belinda </link>

<item>
<title>Harry Potter IV: Darker with More Deaths</title>
<description> The recently released Harry Potter installation has proved dark for its younger readers…</description>
<link> http://allaboutbookreviews.com/harrypotterandthehalfbloodprince </link>

</channel>

</rss>


Now, if you’re still having a hard time understanding these tags, look for HTML tags tutorial to further grasp the concept. Have fun!

This report is brought to you by Christopher Bankole

https://digitalproductsstore.selz.com

http://allsolutionsnetwork.com/cgi-bin/d2.cgi/CB54647/signupb3sh.htm